Brand marketing with logo mats
Logo mats provide a visual and effective way to market your brand and should be placed in a prominent location for a maximum eye-catching branding opportunity, right at your doorstep.
A logo mat displayed at the entrance of your business confirms to your client that they have arrived at the correct destination. Whether you have a physical store, office, or attend trade shows and events, a logo mat can help create an identifiable lasting brand impression on customers and clients and help with recognition towards seeking out your business again for future sales or opportunities.
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The following guidelines may help when choosing a logo mat as part of your marketing strategy:
1. Design a memorable logo: Ensure that your logo is memorable and well-designed. It should represent your brand's identity and convey a clear message or image. If your current logo is not suitable for a mat, consider creating a simplified version that will work well in this format.
2. High-quality materials: Choose high-quality materials that can withstand commercial foot traffic, colour tones that will be serviceable towards external elements plus maintain a fresh appearance over time. Durable and preferred materials like rubber are best for borders and the underside of a mat, alongside high-twist and recycled nylon for the fibre.
3. Select a suitable size and shape: Examine your location or floor space and decide on the most suitable size and shape of the mat based on where you intend to place it. Common options include rectangular mats for entrances or special shaped mats such as circular or semi-circular mats for specific areas like reception desks. In the case of event management, oversized mats are extremely popular to promote a 'Wow' factor and an element of prestige at an event.
4. Colour and high-definition printing quality: Ensure that the mat's colours match your brand's colour palette and that the printing quality is high. Vivid and contrasting crisp colours will make your logo stand out visually.
5. Placement strategy: Placement of the logo mat is important, and it is typically best to display the mat near an entrance, a reception area or high-traffic area where it is more likely to catch people's attention.
6. Maintenance and cleaning: Regularly clean and maintain the logo mat to ensure it looks fresh and welcoming. Dark sober background colours help to keep the mat looking fresher for longer and contrasting logo colours divert the eye to the brand. Consider opting of a light-grey or off white instead of white for serviceability. Dirty or worn mats can send the wrong message about your brand.
7. Branding consistency: Ensure that the design and message on your logo mat are consistent with your overall branding strategy. This consistency helps reinforce brand recognition.
8. Event marketing: If you attend trade shows or corporate events, take your logo mat with you. It can serve as a visual anchor for your stand or venue and make it easier for potential clients to find you.
9. Social media marketing platforms: Incorporate images of your logo mat into your social media posts and marketing material. This can help spread the word and enhance recognition about your brand and the unique way you are using logo mats for marketing. Follow up with tracking the marketing effort by measuring foot traffic, social media engagement or any other relevant metrics to assess its effectiveness.
10. Consider seasonal variations and trends: Depending on your location and target audience, you might want to switch out logo mats for different seasons, holidays, or current trends to keep things fresh and interesting.
Incorporating a logo mat into your branding strategy can be a subtle yet effective way to market your brand or product. It is an investment that can enhance your brand visibility and leave a positive impression on anyone who walks through your door or visits your stand. For further information contact sales@logomatworks.co.uk or visit www.logomatworks.co.uk
