Use a logo mat to market a product
Over the decades, motorbikes have increased in popularity and technological advancements have led to the design of diverse types of machines, from sleek racers to heavy cruisers.
The motorbike has become an economical vehicle for travelling and is reflective of people’s lifestyle choices. It has cultivated its own distinct iconic identity with a wide and varied dedicated following through the associated popularity of motorcycle clubs and enthusiasts and often reflects the rider’s own personality.
From a commercial and promotional angle, using a quality logo mat as a stand to promote a premium product, such as a motorbike, can be a clever and effective way to enhance brand marketing and draw attention to a particular product or associated sponsorship.
From a domestic perspective, a logo mat can provide a dedicated area for the motorbike to stand when not in use. Logo mats can be personalised with text, illustrations, and colour to reflect the owner’s vibe and personality.
Depending on the size of the motorbike, an approximate standard mat size to stand a motorbike on, would be 85cm x 200cm, with heavy-duty nitrile rubber backing.
The following points are a guide for making the most out of using a logo mat for brand marketing:
- Branded Design: Ensure that the logo mat prominently features the brand's logo, name, or any other recognisable branding elements. This will help reinforce brand recognition and visibility.
- High-Quality Materials: Invest in a durable and high-quality logo mat that can withstand the weight and pressure of the motorbike. A well-made mat not only ensures durability and safety but also reflects positively on the brand's image.
- Strategic Placement: Choose strategic locations to stand the motorbike and the logo mat for maximum visibility. Gain prime exposure, display at events, trade shows and showrooms.
- Photo Opportunities: Encourage interested parties to take photos with the branded motorbike stand and share them on social media. Consider adding a unique hashtag or campaign slogan to further engage the audience and track the reach of the marketing effort.
- Interactive Elements: Incorporate interactive elements into the logo mat design, such as QR codes, which provide additional information about the brand, product features, or promotions when scanned with a smartphone.
- Demonstration Area: Use the logo mat as a designated demonstration area where potential clients can interact with the motorbike, ask questions, and learn more about its features and benefits.
- Customisation Options: Offer customisation options for the logo mat to align with specific marketing campaigns, product launches, or seasonal promotions. This flexibility allows the brand to tailor the messaging and visuals according to its marketing objectives.
- Brand Ambassadors: Enlist brand ambassadors or spokespersons to engage with attendees and create a buzz around the branded motorbike stand. Their presence can attract more attention and lend credibility to the marketing effort.
- Measure ROI: Track the effectiveness of the branded motorbike stand as a marketing tool by monitoring the return on investment with metrics such as foot traffic, social media mentions, website traffic, and sales inquiries generated during and after the promotional events.
- Feedback and Adaptation: Gather feedback from customers, event attendees, and stakeholders to continuously improve the design and functionality of the logo mat as a marketing tool. Adapt the strategy based on insights gathered to maximize its impact.
Logomatworks.co.uk are a main UK supplier of quality commercial logo mats. Available in a variety of standard and custom sizes, using a vibrant colour palette with high-definition printing technology.
T: +44 (0)161 710 2008
